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the ice bucket

Ever see folks getting a bucket of ice water dumped on their heads in your social feeds? So it looks like wherever you turn there is a new Ice Bucket Challenge video. But why are they doing it, and why is it so well-liked?

Why does pouring ice water over your head go viral?

The Ice Bucket Challenge began as a way to increase awareness about and money for ALS, also known as Lou Gehrig’s disease. ALS is a deadly disease that destroys the brain and spinal cord and makes it difficult for people to move their muscles. By dumping a bucket of ice water on themselves, people make a statement of support for people with ALS — and help raise money for research toward a cure.

Why choose mingv the ice bucket?

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